Walmart

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.

Walmart took another step toward adding U.S.-made products to its assortment — to the tune of 330 business deals. Get the details.

By combining first-party data with third-party signals of consumer intent, machine learning can predict what consumers will do next. Find out more.

Sustainability is taking on a playful spin as popular toy brand L.O.L. swaps out plastic for paper.

There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .

Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

The new initiative — with CGs like Burt’s Bees, PLUS, Pacifica, and more already signing on — communicates to consumers the products and packaging that are designed to be refillable, reusable, or compostable, or are made from either recycled content or materials that reduce the use of plastic.