Corporate Strategy

Brady will be responsible for leading the company’s modernization efforts and growing the brand’s grocery and snack portfolio, which includes brands such as Slim Jim, Duncan Hines, and Angie's, and BOOMCHICKAPO.

The purchase will allow users to leverage predictive intelligence to deliver improved product experiences, optimize content, increase organic search results, compare competitor pricing, monitor product availability, and track consumer ratings.

Hair color brand and retailer Madison Reed has raised $33 million in funding to support its retail and product innovation growth strategy.  

As the consumer goods industry moves into a new era of innovation, leading the charge is the 2022 class of CGT Visionaries. Learn about the achievements drawing widespread praise from their peers, partners, and CGT’s own editors.

Marketing and creative agency EIQ BrandLab, operated by CGT’s parent company EnsembleIQ, has won seven AVA Digital Awards for digital excellence.

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

An agreement with Grupo Bimbo specifies that the purchase amounts to $1.3 billion, bringing nearly 6,000 associates, four manufacturing facilities, and several distribution channels under the Mondelēz umbrella.

The Kraft Heinz Company is investing heavily in its supply chain resiliency as part of the next step in its multi-year turnaround strategy.