Corporate Strategy

Diageo Digs Into Growing Premiumization Trend With 21Seeds Acquisition
Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend.
The Sprint to Trade Promotion and Customer Planning Foundations: Accelerated Approach to TPM Digitalization
CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.
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Decoding AI to Apply Lucrative Learnings

AI is being implemented industry-wide, but there's some confusion over how CGs can best leverage the tech, and if they have the appropriate IT infrastructure to support growth. Read on to understand the potential of AI and learn how CGs are overcoming some of its biggest hurdles.
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Tech Transformation Video: Microsoft's Jim Eckart on Building a Resilient Supply Chain

Learn the ins and outs of how accountability for operational security is changing in retail and consumer goods.
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Tech Transformation Podcast: Building a Resilient Supply Chain with Microsoft’s Jim Eckart

We’re digging into the role of security in the supply chain, including the different risks and just what motivates cyber attackers.
EnsembleIQ Named ‘Best Place to Work in Chicago’

Comparably included EnsembleIQ in its ranking due to the company’s outstanding culture and leadership.
Purple Innovation Taps Previous Skullcandy Exec, Jeff Hutchings, for First-Ever CIO Role

The new CIO will leverage his decades-long background in corporate tech, engineering management, product strategy and development starting May 1.
President Biden Warns Private Businesses of Potential Cyberattacks from Russia

In remarks before Business Roundtable’s CEO quarterly meeting, President Biden said that that the Biden-Harris Administration has issued renewed warning that Russia may be planning a cyberattack against America.
Tech Transformation Podcast: Sweetwater CIO Jason Johnson On Learning to Scale

We’re talking with Jason Johnson, CIO of Sweetwater, about what’s it’s like moving up the ranks into the CIO role, including what makes a strong leader (and why it's not exactly like brain surgery).
Tech Transformation Video: Learning to Scale with Sweetwater CIO Jason Johnson

Get Johnson's perspective about what it's like moving up the ranks into senior tech leadership, including some "hindsight is 20/20" moments.