Hershey Takes a Less Siloed Approach to Media Buying At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. Tip of the Spear Technology: Third Aurora's WinerytaleCGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. Planning for Now: Analytics Across the Enterprise The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. Ferrero Picks StayinFront for Retail Execution Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally. Albertsons Cos. Enhances Store Checkout with Toshiba Albertsons Cos. improves shoppers’ in-store checkout experiences with Toshiba Global Commerce Solutions’ self-checkout systems. Salesforce Buys Tableau in $15.7 Billion Deal The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools. Why Brands Should Care About Retailers as Media Companies Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. Pepsi Kicks Off AR-Enabled Summer on Instagram The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups. Putting More ‘Intelligence’ into Trade Promotion AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time. First Previous 111 112 113 114 115 Next Last
