Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.
For consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it.
CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business.
