Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.
Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.
This month, CGT and Hewlett Packard Enterprise partner to look at the current state of security as well as readiness in the consumer goods industry. There is definitely work to be done.
A well-managed and flexible supply chain is as important nowif not morethan ever before. In order to achieve the adaptability necessary to spur and sustain growth, retailers should take the following three actions.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
