Members of the CGT Downstream Data Share Group met in Orlando, Fla., during the Consumer Goods Business and Technology Leadership Conference on October 23, 2012. In addition to continuing work on the use case matrix, the group tacked various topics including integration and use of non-POS data.
Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand.
Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.
"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.
Our PTS solution starts by looking at a multitude of factors that can contribute to lost sales, instead of settling for one dimensional analysis. Thisgives you a more thorough, accurate and consistent view of your products true selling potential.
With year-over-year comparisons to the previous two annual surveys, the 2012 Retailer/Supplier Shared Data Study provides a detailed picture of the state of data sharing between suppliers and retailers.
As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were the most interest to our readers. Here is a look back at the top 5 headlines on Consumergoods.com this year.
