While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.
Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.
Amazon is building out its supply chain services for sellers, offering merchants the ability to distribute products from its warehouses to physical stores and fulfillment centers.
The one constant in consumer goods supply chain technology trends is rapid and relentless change. What are the supply chain technology trends shaping disruption?
