Data & Analytics

5 Ways Sustainability Impacts CPG Margins
Businesses across the world are increasingly recognizing sustainability as a critical element of their operations. From reducing environmental impact to improved margin expansion, organizations everywhere have embraced sustainable practices but how can they make sure these measures pay off?
Someone’s Missing in Retailer-CPG Negotiations
At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.

Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers

For Tyson Foods, the future of supply chain management depends on automated, near-real-time insights. Find out how the company is laying the foundation for a supply chain control tower as part of this goal.
Chatbots May Not Be As Effective As Hoped (Yet)

Gartner reports that only 8% of customers use a chatbot during customer service interactions, with only 25% saying they would use a chatbot for assistance in the future.
You Have the Data, So Now What?

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.
How Unilever Is Transforming Product Development With AI

The development of new stain-fighting enzymes happened within an accelerated pace of 18 months – five times faster than estimated, Unilever reports.
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On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods

Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.
Colgate-Palmolive Pushes Further Into Decision Intelligence

Colgate-Palmolive is strengthening its decision-making capabilities throughout its entire fulfillment network.
Kraft Heinz Expands Agile Pods Across Organization

Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
Winning the Digital Shelf On Retail Media Networks With AI

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to driving brand awareness and sales, so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.