Data & Analytics

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth? This is where demand sensing comes to the rescue.

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.

Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. 

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.

Discover how Blue Yonder solutions can power next-gen experiences across the Consumer Industries supply chain.