Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.
As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.
Facteus has teamed with 1010data in a partnership expected to bring deeper insights surrounding transaction data for consumer goods and retail companies.
The L'Oréal Group is leveraging artificial intelligence for its latest hair color system, intended to modernize and personalize the salon experience for consumers.
