Data & Analytics

Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL
Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research.
Connecting the Dots With Modernized Decision Intelligence
In this exclusive Q&A, Antoine Villata, CEO, Planisware North America, shares how organizations can assess and fill existing gaps in decision-making to better respond to shifts in consumer behavior and elevate the product development process. He shares how companies like PepsiCo and Suntory Global Spirits have achieved success as a result.
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4 Ways to Integrate Decision Intelligence for More Effective Business Strategies

Decision intelligence is all about leveraging the latest in analytics and AI to enable this highly integrated, tech-enabled approach to decision-making. Consider these four strategies for careful planning and commitment, taking learnings from companies like Estée Lauder, Proximo Spirits, Colgate-Palmolive, and Mars.
Clorox ERP Integration To Bolster Data Visibility, Expedite Innovation

Clorox’s digital transformation is underway with an expected ERP integration happening in the U.S. segment over the next 18 months.
Unilever Grows GenAI Scalability With Expanded Accenture Partnership

Unilever is working on a multi-year program to progress on its generative AI use cases, scaling them across the enterprise to introduce global operational efficiencies and reduce costs.
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.
Extending Retail Media Strategies to Maximize Success

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.
Why Luxury Brands Like Versace, Chanel & Giorgio Armani Are Betting Big on Digital Consumer Engagement

Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.
Data-Rich, Action-Poor: Survey Says Few Brands Feel Effective When Acting on Customer Data

Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively.