Data & Analytics

The Procter & Gamble Company annual results unveils 5% full-year growth, while outlining strategic long-term plans including “delivering strong, balanced growth and value creation.”

Blue Ridge partners with California-based data collection platform to provide retail and distribution data collection, forecasting and collaborative planning for manufacturers.

The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.

The solutions provider is a fully managed omnichannel advertising service that aims to enable consumer brands to fully optimize online retail channels and help drive increased sales.

Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s consumer goods industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.

A new pulse check explores the impact COVID-19 has had on the consumer products industry, which has endured unprecedented marketplace disruptions and shifts in consumer behaviors during the worldwide health crisis.

It's becoming critical for consumer goods companies to use digital technologies to bring together offline and online operations to better manage their inventory and thereby propel growth.

Wolverine World Wide named Brendan L. Hoffman as its new president.