Demand Data Analytics

Get exclusive info from IDC that plots an assessment of organizations’ digital maturity against revenue and profit performance to identify the gap between the companies that have embraced digital technologies and those that haven’t.

Learn by example with ConAgra's tips for creating a performance playbook that allows CGs to rebound with greater vigor and vitality, respond with agility to long-term outlooks, and create more value for consumers through a supply chain that’s based on collaboration and organization.

How Infilect’s real-time visual retail analytics is driving profitable retail execution for CPG Brands

Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. How can companies gain real-time visibility into sales performance? Enter Demand Sensing. It provides access to real-time harmonized data, enabling end-to-end supply chain visibility. Read to know more.

The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available. How can CPGs harness real-time data and transform their e-commerce operations? Read to know more.

We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

When the pandemic started, there were a lot of bored kids at home, so what did a lot of bored parents do? They bought them Legos! We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth? This is where demand sensing comes to the rescue.