Demand Planning

The Dutch producer of frozen snacks and meal components deploys a TXT solution to integrate its extended value chain.

To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.

An extended partnership aims to provide a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.

CGT's readers rank the top 10 technology companies that provide a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

For the 13th year in a row, CGT's readers took to the polls to elect their preferred solution and service providers.

For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.

When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.

The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.