Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
Ahold Delhaize USA's Peapod Digital Labs has launched a new digital media service called Peapod Digital Labs Media Partnerships, powered by Quotient Technology.
Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.
