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Digital Marketing

  • Quotient, Southeastern Grocers Launching SEG Media Hub

    Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.
    Quotient
  • Wes Chaar Joins Catalina as Chief Data and Analytics Officer

    Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.
    Catalina
  • Quotient Technology Acquires Ahalogy

    Quotient, Mountain View, California, has signed a definitive agreement to acquire Cincinnati-based Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for CPG brands.
    Quotient
  • Linh Peters Joins Starbucks as Digital Program VP

    Former Ulta Beauty exec Linh Peters has joined Starbucks as vice president, digital program strategy and innovation.
  • Catalina Launches Ad2Offer Digital Incentive Solution

    Catalina, the shopper intelligence and personalized digital media company, announced the availability of Ad2Offer, a solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive sales results for brands and retailers.
    Catalina
  • Digital Marketing Self Assessment: Transform the Way You Engage Consumers

    Four key factors determine marketing success: strategy, customer, technology, and operations. Take a detailed digital assessment of these categories. Then begin creating a plan to transform your consumer engagement, from awareness and acquisition to loyalty and advocacy. Get the tools to implement a customer-focused strategy now.
  • The 11 Rules to Deliver Product Content that Sells

    One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.
  • Sam's Club Drills into Data with Targeted Offers

    As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

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