Catalina, the shopper intelligence and personalized digital media company, announced the availability of
Ad2Offer, a solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive sales results for brands and retailers.
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One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.
As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.
Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.
