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Digital Marketing

  • Godiva Improves Online Marketing

    Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
  • 2012 Review & Outlook Report

    In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.
  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
  • Poll: Shoppers Want to Buy via Facebook and Twitter

    Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.
  • RightSize Gains Fans and Funds with Social Commerce

    RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.
  • Chiquita Aims for Consumer Choice

    The new sticker design contest finalists vie for grand-prize slots.
  • Diamond Launches New Pop Secret Marketing Campaign

    The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009.
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