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Starbucks’ Reinvention Gets ‘Caffeine’ Boost, Looks to Reset IT Architecture
The refreshed strategy, named “Triple Shot Reinvention With Two Pumps,” lays out a more clear, comprehensive roadmap, focusing on scaling digital capabilities, elevating experiences via store initiatives and product innovation, growing the brand globally, and incentivizing workforce loyalty. -
Mars Expands Digital Leadership With Anand Shenoy
Over the last few years, Mars has been investing in a digitally savvy leadership team in order to support growing digital innovations and initiatives. The company has continued on this trend, recently naming Anand Shenoy global VP, chief data officer of Mars Snacking.