Digital Transformation

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role.

With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions.

Apparel company HanesBrands is tapping generative AI technology in order to optimize its supply chain.

The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.

The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.

Today’s supply chain technology trends are shaped by the complexity of the ecosystem, from weather patterns to economic uncertainty to geopolitical volatility.

Today’s supply chain technology trends are being influenced by a host of factors around the world, many of which are having dramatic impacts on CPG companies.

In exploring today’s top supply chain technology trends, it’s useful to dig into the most significant hurdles consumer goods companies are trying to overcome.