The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come.
Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.
Digital transformation as we've been doing it is not enough. It won't deliver the innovation and operational resilience needed to win in today’s constant change and challenge. Companies that can embrace systems thinking will accelerate value from their digital transformations.
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
