In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.