Direct to Consumer

IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."

The traditional grocer adds a new-age meal-kit company with leading technology and data capabilities as it continues to adapt to a changing marketplace.

The Sweet Earth acquisition follows Nestle’s recent equity stake in Freshly, a direct-to-consumer delivery service, and continues the company’s evolution into new products and categories to match changing consumer preferences.

A newly formed retail partnership will offer Leesa mattresses through Williams-Sonoma's West Elm chain.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.