Direct to Consumer

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel.