Direct to Consumer

Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
Mars Teams With Instacart For Same-Day Snacking
Mars is strengthening its connections with consumers by making its entire portfolio available for same-day delivery through Instacart.

Setting the Right Data Foundation for DTC

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.
Sponsored

Building a DTC Data Foundation Starts — and Ends — With Reciprocal Value

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.
Schwan’s Ushers In Yelloh Rebrand With Big Consumer Insights Investments

Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities.
Sponsored

Explore the Future of Consumer Industries

Discover how Blue Yonder solutions can power next-gen experiences across the Consumer Industries supply chain.
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.
What a New Survey Tells Us About the Future of Ultrafast Delivery

As consumer expectations continue to evolve, brands are having to step up their ultrafast delivery options. Find out more.
Nu Skin Finds Natural Fit In Soaring Social Commerce Demand

As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
Tech Transformation Video: Kellogg’s Charisse Hughes & Lesley Salmon On Preparing For the Consumer of Tomorrow

We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.

Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch

Mars Teams With Instacart For Same-Day Snacking

Setting the Right Data Foundation for DTC

Building a DTC Data Foundation Starts — and Ends — With Reciprocal Value

Schwan’s Ushers In Yelloh Rebrand With Big Consumer Insights Investments

Explore the Future of Consumer Industries

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

What a New Survey Tells Us About the Future of Ultrafast Delivery

Nu Skin Finds Natural Fit In Soaring Social Commerce Demand

Tech Transformation Video: Kellogg’s Charisse Hughes & Lesley Salmon On Preparing For the Consumer of Tomorrow