Members of the CGT Downstream Data Share Group met in Orlando, Fla., during the Consumer Goods Business and Technology Leadership Conference on October 23, 2012. In addition to continuing work on the use case matrix, the group tacked various topics including integration and use of non-POS data.
Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.
Our PTS solution starts by looking at a multitude of factors that can contribute to lost sales, instead of settling for one dimensional analysis. Thisgives you a more thorough, accurate and consistent view of your products true selling potential.
With year-over-year comparisons to the previous two annual surveys, the 2012 Retailer/Supplier Shared Data Study provides a detailed picture of the state of data sharing between suppliers and retailers.
As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were the most interest to our readers. Here is a look back at the top 5 headlines on Consumergoods.com this year.
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.
Consumers are flocking to social media to have conversations about products and brands; conversations that more often than not aren't considered part of traditional TPM activities. Increasingly, the secret to running successful trade promotions will lie in integrating the rich data available across traditional TPM systems with the real-time social data streams that provide CG companies with direct insight into consumer mindsets.
Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.
