Downstream Data

From large corporations to individual users, protecting individual information remains paramount as the cost to an organization that loses personal information continues to rise.

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the others while an ultraviolet, secret decoder reveals hidden missions to the players.

Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST.

Leading consumer goods companies, like General Mills, Del Monte and H.J. Heinz, attained new measures of success with innovation, supply chain and sales & marketing initiatives in 2008. Here is a look back at the most read case studies published by CGT last year.

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.

After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.

The company, which operates 167 stores in the northeastern United States, says retailer-supplier collaboration is a key strategy.

Despite a downed economy, consumer goods companies continue to turn to downstream data for insights. Here are the Top 10 providers, as determined by readers, which are helping them in their quest to drive revenue.