E-commerce

Product Information Management: The Key to Success in the Digital Economy
In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.
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How to Get Product Data Right and Gain a Competitive Edge
Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

How Vari’s Digital Transformation Prepped It for a Pandemic-Prompted Sales Surge
PepsiCo Piloting Automated Micro-Fulfillment Center

PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.
Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.
Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale

Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.
Nielsen to Sell Global Connect Business for $2.7B

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement
Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts

Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.
Mondelez Investing to Maintain Digital Momentum

Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum.

Product Information Management: The Key to Success in the Digital Economy

How to Get Product Data Right and Gain a Competitive Edge

How Vari’s Digital Transformation Prepped It for a Pandemic-Prompted Sales Surge

PepsiCo Piloting Automated Micro-Fulfillment Center

Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review

Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale

Nielsen to Sell Global Connect Business for $2.7B

Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts

Mondelez Investing to Maintain Digital Momentum