VANTAGE POINT: Utilizing Social Media to Improve Data GovernanceBy Marty Moseley, Chief Technology Officer, Initiate Systems Mars Drinks Selects Full-Service E-Commerce Solution The redesigned online store reflects Flavia's new branding and enhanced shopping experience. Godiva Chocolatier Announces Mobile Channel Expansion Godiva Mobile expands to include an iPhone application and mobile Web. Mattel Expands Online The aggressive online initiative is expected to reflect the way kids play online today. 1-800-FLOWERS.COM Adds E-Commerce Platform The new platform is expected to reduce its paper catalog footprint and build its online business. VANTAGE POINT: Challenges of Connecting the On and Off-Line Life of Shoppers By Kathryn Gramling, Global VP of Corporate Marketing, CAS Crocs Deploys Global Online Platform Crocs expects to expand its online business globally with sites in the United States, Europe and Asia. Clorox Publishes Product Ingredients Online A new Web site will make ingredient information broadly available. Dos Equis Campaign Increases Site Traffic 400 Percent The search for an assistant to The Most Interesting Man in the World increased site traffic more than 33 million hits. First Previous 82 83 84
