E-commerce

Hill’s Pet Nutrition stood up its first direct-to-consumer site this month with dual goals of increasing product availability and supporting animal shelters.

Mars Petcare is teaming with Tripadvisor as part of its efforts to transform itself into a comprehensive digital resource for consumers.

The company is rebuilding its core, focusing on three primary objectives: amplifying product demand and loyalty, optimizing and modernizing operations, and elevating consumer experiences.

Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.

Kitchen appliance manufacturer Breville has looked to artificial intelligence to bolster its e-commerce search engine, bringing an elevated experience to its 15 million global visitors.

Vera Bradley associates will be able to reduce time to market by speeding up the time it takes to review design concepts and synchronizing merchandising and design efforts through a streamlined platform.

Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers.

The manufacturer of brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head has launched its first direct-to-consumer effort with a new non-alcoholic product line.