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How Reckitt Leverages AI and Machine Learning in Display Campaign Optimization
In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space. -
Tech Transformation Podcast: PepsiCo’s Kate Garner On Consumer Insights’ Evolution
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.