Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.
According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.
Amazon.com, Wal-Mart, eBay.com and Best Buy are tops according to an annual list of America's favorite retail Web sites. But newcomer Craigslist.org signals that price is the name of the game for today's consumers.
Wal-Mart stakes a claim in the third-party marketplace business with a new program that adds nearly one million new items to the retailer's online product assortment. Read some industry perspectives here.