Elizabeth Arden and Perfect Corp. Partner on Digital Beauty Experience
Perfect Corp. and Elizabeth Arden announce a partnership that brings together the cosmetics company and the beauty app, YouCam Makeup.
The virtual makeup app will exclusively feature a comprehensive assortment of Elizabeth Arden's skincare-infused color cosmetics within its virtual makeover interface, with the option for direct purchase from ElizabethArden.com.
Reinventing the traditional online cosmetic shopping experience, the joint venture marks Elizabeth Arden's ongoing efforts to utilize the industry's most advanced technology to expand the brand's digital footprint.
Utilizing patented facial recognition software and branded digital assets, the partnership creates a comprehensive new digital ecosystem for the beauty consumer encompassing everything from product exploration and trend-spotting to virtual trial, social networking and purchasing. The app will provide the brand with millions of real-time consumer insights as the company analyzes product popularity and purchase funnel.
Perfect Corp. and Elizabeth Arden will collaborate on co-branded content providing instant access to trends, application tips and seasonal looks. Elizabeth Arden will launch the first beauty brand Social Circle on YouCam Makeup's integrated social media platform and will create custom content with the brand's experts and beauty ambassadors. The dynamic interface will also be integrated into marketing campaigns, eCommerce and a tablet version will be rolled out at select Elizabeth Arden counters nationwide. Additional joint promotions and activities will be announced in the following months.
YouCam Makeup has over 100 million downloads.
The virtual makeup app will exclusively feature a comprehensive assortment of Elizabeth Arden's skincare-infused color cosmetics within its virtual makeover interface, with the option for direct purchase from ElizabethArden.com.
Reinventing the traditional online cosmetic shopping experience, the joint venture marks Elizabeth Arden's ongoing efforts to utilize the industry's most advanced technology to expand the brand's digital footprint.
Utilizing patented facial recognition software and branded digital assets, the partnership creates a comprehensive new digital ecosystem for the beauty consumer encompassing everything from product exploration and trend-spotting to virtual trial, social networking and purchasing. The app will provide the brand with millions of real-time consumer insights as the company analyzes product popularity and purchase funnel.
Perfect Corp. and Elizabeth Arden will collaborate on co-branded content providing instant access to trends, application tips and seasonal looks. Elizabeth Arden will launch the first beauty brand Social Circle on YouCam Makeup's integrated social media platform and will create custom content with the brand's experts and beauty ambassadors. The dynamic interface will also be integrated into marketing campaigns, eCommerce and a tablet version will be rolled out at select Elizabeth Arden counters nationwide. Additional joint promotions and activities will be announced in the following months.
YouCam Makeup has over 100 million downloads.