Events

Where’s the Real Potential In First-Party Data? Views from Coty, General Mills and More
While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.
The Art and Science of Loyalty Requires a Happy Marriage With Consumers
Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.

How to Get Leadership Buy-In on Emerging Retail Media Opportunities

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
CGSM at a Glance: Digging Into Everywhere Commerce

The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.
Defining Personalization: Reckitt, Kellogg’s, General Mills, Church & Dwight and Bimbo Canada

An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.
CGSM Brands Dominate Innovation Headlines: Mondelēz, Kraft Heinz, Nestlé, Kellogg, and More

Who better to relay the secrets to success than representative executives from the world’s leading consumer goods brands? These are just a few of the influential brands we’ll be showcasing at this year’s CGSM.
Must-See Events at The Consumer Goods Sales & Marketing Summit 2022

What can you expect from this year’s CGSM? Find out about the inspiring speakers, must-see workshops and networking opportunities on the agenda.
Bed, Bath & Beyond’s Sid Swaroop Teaming With CGs On Retail Media at CGSM 2022

At this years’ Consumer Goods Sales & Marketing Summit, Sid Swaroop, general manager for the Retail Media Network and Personalization business of Bed, Bath & Beyond, will team up with leading marketing experts to uncover how CGs and retailers can successfully lead change together.
Nestlé’s Pablo Nill to Uncover Strategies for Elevated Customer Experiences

Discover how the end-to-end capability drives significant efficiencies for Nestlé and its channel partners while also delivering vastly improved customer experience and loyalty.
Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.