Events

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.

Influential leaders from across the consumer goods and retail industries convened in Chicago from June 21-23 for Analytics Unite 2022, the premier networking and educational event discussing the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth.

Discover why advanced location data analysis has become a go-to resource for CPGs seeking more accurate consumer insights, why this is a key industry trend to watch in 2022 and beyond, and, ultimately, what this could mean for retail partners.

It’s no surprise that what CPGs and retailers are thinking about lines up with major headwinds in the market. When asked how they think about driving change and value, important nuances were uncovered. Learn more.

Kalindi Mehta, VP, consumer foresight and predictive analytics, The Estee Lauder Companies; and Josh Blacksmith, senior director, global consumer relationships and engagement, Kimberly-Clark, came together to talk about how having a truly consumer-centric approach to data changes how consumer goods companies and retailers operate.

The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry.