Box executive Jade McQueen uncovers the challenges, solutions, and key takeaways for modernizing consumer goods operations to unlock the power of content and get to market faster.
Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.
The 2021 Sales & Marketing Summit was a highly curated event gathering today’s top talent across the consumer goods industry. Read some highlights of the content from the event.
The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.