HanesBrands Taps Tech-Powered Workforce Experience
HanesBrands is elevating its workforce processes by tapping into a platform that enhances productivity, connectivity, and efficiency for its associates across the enterprise.
The company is leveraging a user-friendly platform that will optimize workflow for associates, modernizing operations and centralizing IT so employees can easily access the services they need.
HanesBrands is working with DXC Technology on the effort, signing on for a five-year partnership to overhaul the digital workplace environment.
"Our investments in the latest technology, such as automation and AI, are generating increased efficiencies, driving business growth globally, and enabling us to be a digital and data driven enterprise," said Subra Goparaju, CIO at HanesBrands.
This isn’t the company’s first foray into artificial intelligence. HanesBrands has recently leveraged generative AI across its supply chains to simplify natural language exchanges for its associates by leveraging an AI-powered assistant.
According to Gartner predictions, gen AI will be a workforce partner for 90% of companies worldwide by 2025. CIOs, specifically, have an opportunity to help cut through AI complexity and identify potential within their organizations, said Gartner.
The latest workforce effort will help support HanesBrands’ 51,000 associates around the world, providing efficient global employee collaboration, Goparaju added. The tech will empower associates to “work together more effectively and deliver the maximum value for customers."
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Hanesbrand is ramping up its enterprise-wide digital transformation, rolling out a series of new innovations and integrations for payment architectures, supply chain automation, trade promotion, ERPs, and more.
“We’re becoming more data-driven and consumer-centric, which should drive more consistent revenue growth over time, and we’re generating savings and efficiencies that position us to exit the year at a high 30% gross margin level.” — CEO Steve Bratspies
