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Hasbro Makes 50 Most Innovative Companies List

2/17/2016
Toy company Hasbro has landed on Fast Company's 50 Most Innovative Companies for 2016 list for the first time. Known for iconic brands like G.I. Joe and My Little Pony, Hasbro is one of the world's largest toy makers and is also a producer of film and TV properties, such as movie franchise Transformers. The company is unique, according to Fast Company, in not approaching its brands on a product-by-product basis, but thinking about them as far-reaching narratives across multiple platforms.

Fast Company's 50 Most Innovative Companies for 2016 list honors leading enterprises and rising newcomers that "exemplify the best in nimble business and impactful innovation." To produce the 2016 list, the magazine's editors spent a full year gathering and analyzing data on companies around the globe. For the first time, Fast Company enlisted machine intelligence to help inform the list: Quid, a San Francisco-based startup, used its software to create topographical maps of innovation across more than 40 sectors of the economy.

Earning the No. 1 spot on the list this year is Buzzfeed. Recognized for a culture "that embraces constant change yet remains devoted to data-driven metrics," this is Buzzfeed's first time ranking on the Top 50 Most Innovative Companies list since 2013. Six companies have the distinction of being recognized on both the 2015 and 2016 lists —Warby Parker, Apple, Alphabet (Google), Slack, Netflix, and Facebook (Instagram).

Among the first-time honorees for 2016 are popular consumer brands Taco Bell and Hasbro; large corporations CVS Health and Bristol-Myers Squibb; rising newcomers Shyp and Robinhood; creative retail upstarts Everlane, Shopify, and Farfetch; global healthcare companies Novocure and Noora Health; entertainment leaders Sixteen String Jack Productions and Universal Studios; and mission-driven organizations Sama Group, Black Lives Matter, and Social Capital.

Fast Company's Most Innovative Companies issue (March 2016) is now available online at http://www.fastcompany.com/most-innovative-companies  and on newsstands beginning February 23rd.
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