Heinz Launches New Web Site
The H. J. Heinz Company launches its new global corporate Web site, www.heinz.com, which provides a global gateway for consumers, shareholders and media to rediscover Heinz and its array of iconic, global brands. The content on the new Web site is segmented into four key areas: Health & Wellness, Our Foods, Our Company and Sustainability. This comprehensive new content, along with advanced Web 2.0 technologies, improved search functionality and an intuitive site structure aim to enhance the user experience and make it easy to find valuable information about the company.
"At any given moment Heinz products are delighting consumers across the globe. Similarly, we want the new Heinz.com to be a resource that consumers, shareholders and prospective employees will turn to regularly for information about our company and our brands as well as for tools and tips for leading a healthier lifestyle," says William R. Johnson, chairman, president and chief executive officer, Heinz.
"At any given moment Heinz products are delighting consumers across the globe. Similarly, we want the new Heinz.com to be a resource that consumers, shareholders and prospective employees will turn to regularly for information about our company and our brands as well as for tools and tips for leading a healthier lifestyle," says William R. Johnson, chairman, president and chief executive officer, Heinz.
Heinz partnered with sunKING Digital to develop and launch the new www.heinz.com Web site. sunKING is a digital marketing agency that specializes in offline, online and viral marketing, digital advertising campaigns, Web sites and traditional advertising.