IBM and Facebook Team Up for People-Based Marketing
Facebook and IBM Commerce announce that they will collaborate to help provide brands with tailored marketing capabilities that reach the right people at the right time with the right message.
IBM's marketing cloud clients can now utilize Facebook's ad capabilities such as Custom Audiences, along with IBM's analytics and design features, expected to create meaningful experiences for their customers across applications, devices and time. Using IBM's new Journey Designer, brands can create personalized customer experiences across all engagement touch points and then use Journey Analytics to gain an understanding, at an aggregate level, of how customers responded.
By combining Facebook's ad technologies with IBM's Journey Analytics, brands can more accurately determine which groups of customers are among the 1.44 billion people active on Facebook and establish correlations in aggregate between their interests and interactions across multiple channels. These insights can then be brought to life through IBM's Journey Designer solution, guiding brands to deliver more compelling messages on Facebook and other mediums.
IBM also announces that Facebook will be the first company to join the new IBM Commerce THINKLab, a research and collaboration environment in which companies will work directly with brands to accelerate development of new technologies designed to personalize customer experiences. IBM researchers, Facebook experts, domain experts, designers and other partners will be available to work side by side with clients to identify specific areas of need and generate new solutions.
IBM will use deep analytics, on top of Facebook's anonymized and aggregate audience insights with additional information from IBM's marketing cloud so marketers have a clearer picture of their target audiences. Marketers can also replicate proven campaigns beyond Facebook to other brand channels including their stores, websites and through mobile apps to reach the customer wherever they most prefer to connect with the brand. All of this aims to mean better ads for people.
For example, a retailer launching a new line of running gear can use Facebook's Custom Audiences and targeting solutions to segment its customer groups that are interested in long-distance running. The retailer can then glean aggregated insights into the audience's preferences in running gear and, based on location, offer deals on apparel that fit the appropriate training climate.
IBM Commerce THINKLab unites IBM researchers, designers, domain experts and now Facebook, the first company to join this collaborative environment. THINKLab's methodology is designed to accelerate innovations that address specific client needs – such as price optimization or inventory analytics – and quickly put them into practice to advance customer service excellence. Cross- teams work side by side to analyze data sets, conduct user research, map out approaches and test them in the marketplace. Real-time market feedback allows the teams to explore and combine new technologies into a single integrated solution that addresses a client's unique challenge and delivers immediate value to their business.
IBM's marketing cloud clients can now utilize Facebook's ad capabilities such as Custom Audiences, along with IBM's analytics and design features, expected to create meaningful experiences for their customers across applications, devices and time. Using IBM's new Journey Designer, brands can create personalized customer experiences across all engagement touch points and then use Journey Analytics to gain an understanding, at an aggregate level, of how customers responded.
By combining Facebook's ad technologies with IBM's Journey Analytics, brands can more accurately determine which groups of customers are among the 1.44 billion people active on Facebook and establish correlations in aggregate between their interests and interactions across multiple channels. These insights can then be brought to life through IBM's Journey Designer solution, guiding brands to deliver more compelling messages on Facebook and other mediums.
IBM also announces that Facebook will be the first company to join the new IBM Commerce THINKLab, a research and collaboration environment in which companies will work directly with brands to accelerate development of new technologies designed to personalize customer experiences. IBM researchers, Facebook experts, domain experts, designers and other partners will be available to work side by side with clients to identify specific areas of need and generate new solutions.
IBM will use deep analytics, on top of Facebook's anonymized and aggregate audience insights with additional information from IBM's marketing cloud so marketers have a clearer picture of their target audiences. Marketers can also replicate proven campaigns beyond Facebook to other brand channels including their stores, websites and through mobile apps to reach the customer wherever they most prefer to connect with the brand. All of this aims to mean better ads for people.
For example, a retailer launching a new line of running gear can use Facebook's Custom Audiences and targeting solutions to segment its customer groups that are interested in long-distance running. The retailer can then glean aggregated insights into the audience's preferences in running gear and, based on location, offer deals on apparel that fit the appropriate training climate.
IBM Commerce THINKLab unites IBM researchers, designers, domain experts and now Facebook, the first company to join this collaborative environment. THINKLab's methodology is designed to accelerate innovations that address specific client needs – such as price optimization or inventory analytics – and quickly put them into practice to advance customer service excellence. Cross- teams work side by side to analyze data sets, conduct user research, map out approaches and test them in the marketplace. Real-time market feedback allows the teams to explore and combine new technologies into a single integrated solution that addresses a client's unique challenge and delivers immediate value to their business.