Image Commerce: A New Way to Shop
The image commerce platform Stipple introduced yet another new way to shop on the Internet — this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.
Stipple's new platform allows brands to accurately credit their products in images on highly trafficked web sites. Brands and retailers can create advertising campaigns around the products they want to sell inside photos. When people mouse-over products in photos, the image reveals the brand, pricing information and a link to purchase. The product information is accurate and completely user-initiated, ensuring a spam-free experience for web audiences and high purchase intent customers for brand advertisers.
"Brands lose tens of millions of dollars in revenue each month simply by not tagging their products in web photos," says Rey Flemings, founder and CEO, Stipple. "Editorial images generate billions of page views and if your product is in a photo, but people can't find out what the product is, then your brand loses marketing value and revenue."
With Stipple, brands have a roadmap that shows where products live in images online, and each image view becomes a potential sale. Brands can tag a photo with accurate product information, and Stipple's patent-pending technology syndicates that information to all online copies of that image — and its related images — on the Web. Brands then set up pay-per-click (PPC) or pay-per-engagement (PPE) campaigns around the products they wish to monetize. Stipple delivers real-time data and analytics on each campaign's performance.
Stipple claims that its image commerce platform is a departure from other services that fail to accurately identify the products in a photo or force unrelated and unwanted display ads on web audiences that accidentally mouse-over photos. Stipple's platform was built from the ground up to support the entire image ecosystem by properly licensing and paying photographers, publishers, and other rights holders.
Stipple's investors include Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Justin Timberlake, Eghosa Omogui and more than a dozen other leading companies and angel investors. For more information, visit: http://stippleit.com.