Instant Pot Taps Zsuzsa Leber as EVP of Marketing Amid Brand Overhaul
Small kitchen appliance company Instant Pot Brands has expanded its leadership team, naming Zsuzsa Leber its EVP of marketing, e-commerce, and consumer care.
Leber is tasked with leading the company’s product innovation, brand marketing, and consumer care teams in collaboration with research and development and sales.
She brings an extensive background in driving brand development and growth for global businesses over the past 18 years.
Prior to joining the company, Leber transformed the marketing function for Space Coast Credit Union as its senior vice president. She has also worked with key Newell brands such as Oster, Mr. Coffee, and Rubbermaid.
Instant Pot Brands’ Transformation
The appointment is part of the company’s recent larger leadership expansion and rebranding efforts. The company changed its name to Instant Pot Brands from Instant Brands as a result of a separation from former parent company Instant Brands related to a bankruptcy filing.
Instant Pot Brands is now a standalone company under new ownership by Centre Lane Partners as of last November.
As a result, the company recently named a new CEO, Chris Robins, as well as tapped Rudy Sumarli as EVP of supply chain and R&D. Both Robin and Sumarli have a background with Newell Brands as well.
- Also read: Beam Suntory Rebrand a Nod to Global Growth
Sumarli brings to Instant Pot comprehensive experience in supply chain, operations, and engineering management, helping to drive sustainable, profitable growth. His career also includes time at GE, Eaton, and Harman/Samsung.
More New Leadership
- Jerry Cook, Chief Commercial Officer
- Craig Carrigan, Global Chief Financial Officer
- Lisa Kronish, Global Chief Human Resources Officer
"We are extremely excited to welcome Zsuzsa to our leadership team, who brings valuable industry experience and understands our customer and market landscape very well,” said Robins. “Zsuzsa's collaborative leadership style and dedication to excellence make her a valuable addition to our team."
Instant Pot Brands includes a wide portfolio of products including Instant Pot multicookers, Instant vortex air fryers, Instant coffee products, and a range of other small kitchen appliances. The company was founded more than 15 years ago and now its products extend to millions of homes worldwide.
