Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.
HP services and technology are being implemented to help Procter & Gamblekeep products moving on time, from production to shoppers carts in the retail store.
More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
The acquisition is expected to establish SAP as a leading business network, adding cloud-based, business-to-business collaboration to its existing solutions.
Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.
Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.
Tough economic conditions and smarter consumers have made today's business environment highly competitive. Capitalizing on future opportunities requires a faster, leaner organization. Do you know how to become future ready in today's post-recession landscape?
