Kroger and Nestle Purina Partner for Pets
As relationships go, few compare to the connection between people and their pets. To celebrate this special bond, Kroger Co. partners with Nestle Purina, a global pet food manufacturer, to sponsor a television special about animals and their owners. The companies also launched a national contest on August 22, 2008, to find the photo and story that best illustrates the amazing ways that our pets enhance our lives. The winning photo and story will be announced on October 25, 2008, coinciding with the national premiere of "Four plus Two: Tales for the pet lover's heart," a one-hour television special produced by Blind Squirrels Production Group Inc. The TV show will air nationwide on cable station WGN America.
"Numerous studies support the strength of the human-animal bond and the positive effects that pets and people have on each other," says Dave Tornberg, marketing manager at Nestle Purina. "The partnership between Kroger and Nestle Purina to develop this national contest and the 'Four plus Two: Tales for the pet lover's heart' TV program provides what we believe to be an engaging peek into some of the most endearing stories of the human-pet relationship and speaks to our shared respect for this relationship."
And to recognize the critical role animal shelters and welfare groups play in building pet-people relationships, Kroger and Nestle Purina will contribute $100,000 to local animal welfare organizations working in communities served by the Kroger family of stores.
"Numerous studies support the strength of the human-animal bond and the positive effects that pets and people have on each other," says Dave Tornberg, marketing manager at Nestle Purina. "The partnership between Kroger and Nestle Purina to develop this national contest and the 'Four plus Two: Tales for the pet lover's heart' TV program provides what we believe to be an engaging peek into some of the most endearing stories of the human-pet relationship and speaks to our shared respect for this relationship."
And to recognize the critical role animal shelters and welfare groups play in building pet-people relationships, Kroger and Nestle Purina will contribute $100,000 to local animal welfare organizations working in communities served by the Kroger family of stores.