La-Z-Boy Implements Integration Platform for Enterprise-wide Data Sharing
La-Z-Boy has put in place a new data integration platform aimed at breaking down data silos and enhancing data-driven decision-making throughout the business.
The nearly 100-year-old furniture company, known for brands like Joybird and Hammary, has teamed up with Fivetran to modernize its data systems and centralize insights to enable faster and more efficient information access to information across the organization.
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“Data is the common language that connects many teams and stakeholders across our company. Democratizing access to data is essential for us as an organization,” said Selwyn Samuel, director of data analytics and enterprise architecture at La-Z-Boy.
He added that the new partnership would allow the company to centralize data faster and improve access enterprise-wide, ultimately allowing La-Z-Boy to accelerate data-driven decision making and better meet consumer needs.
'A Pillar of Knowledge'
The furniture company has been working through a major overhaul since 2021, when it launched its Century Vision approach for strategic growth. Building a robust consumer insights ecosystem by 2027 was one of the main tenets of this plan.
In a conversation with CGT earlier this year, Megan Battig, senior consumer insights manager, and Jorge Calvachi, director of consumer insights at La-Z-Boy, outlined the need for a central data repository from which to draw insights and craft consumer behavior strategies.
“We need a platform that acts as 'Google and Netflix on steroids' to allow us to centralize and organize our newly acquired knowledge,” Calvachi said at the time. “The platform's role is to act as a concierge of insights for team members across the organization. Once this pillar of knowledge is built and socialized, tactical knowledge will be accelerated and become part of our insights ecosystem.”
In partnering with Fivetran, the company has taken a stride towards its goal of creating that “pillar of knowledge.”
The company is tracking the positive impacts of the partnership. According to a statement, its supply chain team has witnessed inventory optimization savings of more than $5 million and a 20% increase in shipping date accuracy. Similarly, the company says its e-commerce teams have reported order tracking improvements.
