Lancome and DELSEY Partner for Loyalty Program
DELSEY, the iconic French luggage brand, is partnering with Lancme, the luxury beauty brand that is part of the L’Oreal group. Their complimentary points-based loyalty program—Lancme Elite Rewards—allows members to earn points every time they shop, connect and share, both in stores and online. And now members will have access to some of the most popular DELSEY collections as exclusive rewards.
"At Lancme, beauty and glamour are part of our French heritage," begins Alessio Rossi, VP Digital Marketing Lancme. "We are excited to partner with DELSEY, a French brand that like us embodies elegance and savoir-faire."
"At DELSEY we are honored and delighted to be selected by Lancme as a partner for their Elite Rewards Program," shares Coralie Lindvay, US director of Marketing at DELSEY. "We look forward to offering Lancme’s Elite Rewards Members access to some of DELSEY most ingenious and unique luggage and accompany them on their journey."
Lancme and DELSEY share several brand values, in addition to their French heritage. Both brands address women’s demands and needs. Available through Lancme’s Elite Rewards Program, the DELSEY FOR ONCE collection has been created especially for women. It is lightweight and easy to maneuver, while the supple, unstructured design lets women pack to maximum capacity and look good anywhere, anytime.
Lancme and DELSEY also share a commitment to innovation and quality. Lancme innovates in science and takes creativity to a new level, and DELSEY changes the way people connect, with smart and innovative luggage that makes travel easy.
The new Lancme Elite Rewards program (#LancomeElite) is the first of its kind in the beauty industry; members earn points based on a social media interaction and product purchase. Thanks to the new partnership between Lancme and DELSEY, products from three DELSEY collections will be available for redemption with points at Lancme-USA.com.
"At Lancme, beauty and glamour are part of our French heritage," begins Alessio Rossi, VP Digital Marketing Lancme. "We are excited to partner with DELSEY, a French brand that like us embodies elegance and savoir-faire."
"At DELSEY we are honored and delighted to be selected by Lancme as a partner for their Elite Rewards Program," shares Coralie Lindvay, US director of Marketing at DELSEY. "We look forward to offering Lancme’s Elite Rewards Members access to some of DELSEY most ingenious and unique luggage and accompany them on their journey."
Lancme and DELSEY share several brand values, in addition to their French heritage. Both brands address women’s demands and needs. Available through Lancme’s Elite Rewards Program, the DELSEY FOR ONCE collection has been created especially for women. It is lightweight and easy to maneuver, while the supple, unstructured design lets women pack to maximum capacity and look good anywhere, anytime.
Lancme and DELSEY also share a commitment to innovation and quality. Lancme innovates in science and takes creativity to a new level, and DELSEY changes the way people connect, with smart and innovative luggage that makes travel easy.
The new Lancme Elite Rewards program (#LancomeElite) is the first of its kind in the beauty industry; members earn points based on a social media interaction and product purchase. Thanks to the new partnership between Lancme and DELSEY, products from three DELSEY collections will be available for redemption with points at Lancme-USA.com.