Land O'Lakes Launches Cooking Innovation

Land O'Lakes launched Saute ExpressSaute Starter, available since Oct. 1 in supermarket dairy aisles. The seasoned butter and olive oil saute starter both cooks and flavors chicken, fish and pork in one step.
 

"Saute Express Saute Starter is the first of many dairy-based products we plan to launch as part of our long-term cooking platform strategy," says Peggy Ellingson, vice president of innovation at Land O'Lakes. "This new cooking product is the next step in making our customers' cooking experience easier, more enjoyable and more delicious, representing the simple goodness and quality we deliver with all of our products."
 

Saute Express Saute Starter has a suggested retail price of $3.79 for a single-flavor package of six 1-ounce squares. Each square cooks two chicken breasts, two pork chops or two fish fillets and combines the fresh flavors of butter, olive oil, herbs and spices. By stossing the pre-measured, butter-based square into a heated, non-stick saute pan, consumers can cook a meal in 30 minutes or less with no prep time.
 

A major integrated marketing campaign in January will support the product roll-out, including national advertising, public relations, consumer promotions and digital.