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The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.

Most recently a leader of category management and sales operations for JUUL Labs, he’ll be responsible for Bumble Bee’s customer strategy and planning function, including business management and demand planning.

Most recently chief operation officer of Kind Snacks, Poland succeeds the retiring Bob Furbee.

The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market.

AR headsets with advanced video stabilization allow more workers to “see” what’s going on.

Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.