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Integrating new data sources into the ERP is a key part of launching a DTC channel. But it comes with challenges, including tax compliance. Find out how to make integration go smoothly so you can deliver the seamless customer experience consumers demand.

Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential. Read on for an insider view on the food company’s product launch and project management strategies from Christine Kwiat, Welch’s VP of innovation.

A new book by a consumer goods veteran is tackling today’s modern trade promotion landscape.

CGT ranks the top 100 publicly owned consumer goods companies based on their annual revenue.

Reginaldo Ecclissato will become chief supply chain officer at Unilever, succeeding the retiring Marc Engel.

Learn about today’s most effective retail execution technologies, the types of data CGs should prioritize right now, and what to know about becoming better trading partners with retailers.

As the supply chain finds itself at historic levels of disruption, consumer goods companies are steeling themselves for a rough road ahead. Learn how CGs are leveraging automation and artificial intelligence in order to manage today’s disruption and emerge with a competitive edge.

For any consumer goods brand, there is one period of time that is equally critical and oftentimes stressful: planning promotions.