The brand intends to open more sites, noting that open innovation has become an integral part of its R&D setup and the Accelerator program is a big part of it.
While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.
Most recently Unilever VP of supply chain, global hair care and deodorants, Cejudo will become a member of Mars Pet Nutrition North America's leadership team.
It’s becoming clear that digital marketing efforts outside retail media networks need to be considered, and consumer goods brands should incorporate complementary strategies to maximize results.
